To achieve the Vision of the organization, we will:

  • Give members of Christian Communities, both individually and collectively, the opportunity to experience creating praise and worship music;
  • Search out, establish, and maintain strategic alliances in keeping with our business model;
  • Conduct our business affairs in a responsible and accountable manner that results in our achieving a sustainable profitability from year to year for the purpose of giving back to the community;
  • Develop, produce, and publish Christian music, written by us and/or others on the journey toward God, for our listeners;
  • Provide our employees with education and training that results in personal and professional growth opportunities; and,
  • Work with our suppliers and strategic alliance partners in a manner that allows them to grow spiritually and be profitable as we grow spiritually and experience profitability.